ORM is simply online reputation management. ORM involves monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and web content. It is highly important to the company to keep a check on how someone or something is comprehended based on an internet search.

As the amount of user-generated content on the internet increases, it starts to affect internet search results more meaningfully, and the necessity to change those results arises naturally.

As technology is advancing further, the amount of information being uploaded on the internet is getting elevated. Online Reputation Management or Online Profile Management provides an array of benefits to business:

1. ORM is value for money. ORM cost for a business is considerably less than the expenses associated with a negative online reputation.
2. Using ORM, one can not only remove the negative listings from top rankings but also irrelevant content, helping the business to form a positive listing surrounding.
3. ORM assures that the intended information about the brand is passed on to the online users.
4. ORM allows control over Google rankings.
5. ORM proactively allows for establishing a positive reputation.
6. ORM helps in rectifying customer complaints quickly and effectively.